Video Matters to Merchant Conversion Rates
Ecommerce video solution Treepodia announced that an evaluation of its own product video performance on retail sites demonstrated higher conversion rates across the board. While it would be easy to say the report is a bit self-serving (to say the least), the use of video has been shown in other studies to improve sales and conversion in the past. This study should act as one more sign that video is important to the whole of the ecommerce ecosystem. Increases in conversion rates were significant according to Treepodia; +85% for Jewelry, +101% for Electronics, +43% for Home & Garden, and +113% for the Gifts vertical. If you noticed a trend there, you are not alone - all of these categories tend to have a high average customer spend.
"Videos help our business in multiple ways, said Lee Brown, founder and managing director of Onlinegolf, Europe's number one online golf retailer. "First, our customers want to get a feel for what it is they're buying. Additionally, videos improve the usability of our site and give visitors a sense that we're a quality retailer with the best products. With Treepodia's video solution we've seen an increase in CVR of up to 88% for items featuring video."
Merchant Conversion Program
As the preferred payment gateway for resellers of all sizes, we make it easy to protect your growing portfolio by providing you with easy scripts for converting your existing merchants to the Authorize.Net platform. And, to make it financially more appealing, we'll waive our setup fee* for every merchant you convert. Simply provide us with proof of the merchant's service with a different payment gateway and we'll get the conversion process started.
Step 1:
Create an Authorize.Net Payment Gateway account for the merchant(s) you would like to convert.
Step 2:
Go to http://www.authorize.net/files/merchantconversion.pdf to download the Merchant Conversion Request form.
Step 3:
Provide proof of service on the current payment gateway for the merchant. We recommend that you print the merchant's profile from the current payment gateway's merchant management interface and black out any sensitive data. However, other forms of proof will be considered. (For converting multiple merchants, you will need to provide proof of the current service for each merchant.)
Step 4:
Fax the Request for Merchant Conversion form, a spreadsheet with information for multiple merchants if necessary, and proof of the current payment gateway service for each merchant to 425-586-6188.
For more information about the benefits of converting threatened merchant payment gateway accounts to Authorize.Net, contactresellersupport@authorize.net or call us at 888-437-0481.
* The buy rate associated with the setup fee, monthly fee and transaction fees for the merchant's first active month will be credited to your account.
Step 1:
Create an Authorize.Net Payment Gateway account for the merchant(s) you would like to convert.
Step 2:
Go to http://www.authorize.net/files/merchantconversion.pdf to download the Merchant Conversion Request form.
Step 3:
Provide proof of service on the current payment gateway for the merchant. We recommend that you print the merchant's profile from the current payment gateway's merchant management interface and black out any sensitive data. However, other forms of proof will be considered. (For converting multiple merchants, you will need to provide proof of the current service for each merchant.)
Step 4:
Fax the Request for Merchant Conversion form, a spreadsheet with information for multiple merchants if necessary, and proof of the current payment gateway service for each merchant to 425-586-6188.
For more information about the benefits of converting threatened merchant payment gateway accounts to Authorize.Net, contactresellersupport@authorize.net or call us at 888-437-0481.
* The buy rate associated with the setup fee, monthly fee and transaction fees for the merchant's first active month will be credited to your account.
http://reseller.authorize.net/earn/merchantconversion/
